KC pop artist: Real-life stories he missed hearing as a youth deserve a ‘larger than life’ spotlight today

Kansas City pop artist Zava’s musical awakening — the first song that truly inspired his soulful and upbeat vibe — has animated origins of its own, he shared.

The tune — “Powerline” by Tevin Campbell, which was featured in “A Goofy Movie” — exposed Zava to artists who can make “larger than life,” uplifting songs, he said, describing a revelation that also set the stage for his own performing career.

Zava (Taylor Avazpour); photo courtesy of Zava

“I grew up loving the Spice Girls, Whitney Houston, and Stevie Wonder,” said Zava, the in-the-spotlight persona of artist Taylor Avazpour. “And recently, I’ve also been into jazz, which I find calming and grounding.” 

Zava’s music — characterized by electro-pop beats and powerful vocals — resonates with many who are seeking an artist who believes in being unapologetically their true self, he said, noting he aims to leave an impact through his authentic self-expression of love, sexuality, and gratitude for living life on one’s own accord.

“I love music that makes me feel empowered and elevates me,” said Zava, “where upon the first listen you’re vibing and then you hear the words and you realize — there’s something else happening. I wanted to create that for anyone who was willing to listen.”

As a queer, independent artist, Zava’s journey has been one of perseverance and dedication, he said.

“I think more than anything, it’s just a feeling that if you love to do it, If you love it enough to pursue it, you just go for it,” said Zava.

Click here to follow Zava on Instagram.

Write and ‘Wrong’

Zava’s music also aims to fill a representation gap, he said, describing his own youth as lacking gay artists to whom he could relate, and subsequently missing shared, queer, coming-of-age experiences surrounding love and heartbreak.

Zava (Taylor Avazpour); photo courtesy of Zava

“In my song ‘H.O.E,’ the lyric says, ‘Look at that boy, so pretty. I think I’m gonna meet him in the city,” said Zava, “Songs are usually about a woman, which is great, I love that. But also, I think we need some representation.” 

He centers his music on positive images of queer love ranging from healthy and long-lasting, to flirty and fun. The music video for “H.O.E.,” choreographed by Sydney Bell, was a significant milestone for Zava as an artist striking ahead without a record label’s financial backing, he said. 

“It was my first official music video, and it cost me everything, but it was worth it,” Zava said. “The reception has been amazing.”

He started writing music — often focused on  identity, love, and personal growth — in his youth, experiencing a tough time coming out at age 15 in 2005, 10 years before same sex marriage was legalized. 

“It was a time that just felt so taboo and I was so young,” said Zava. “Writing songs was a way to express those feelings.”

His transition to the Zava stage name (the first four letters of his last name Avazpour reversed) in 2019 marked a new chapter for his career, giving direction in his music to create songs that empower and create confidence. 

His track “Wrong” is about experiencing long-lasting love for the first time as a queer man, inspired by a relationship Zava had that kept proving him wrong about his fears and doubts.

“As a gay man, I’ve had my share of bad experiences, so finding someone who made me feel all these things I dreamed about was incredible,” he said.

Zava (Taylor Avazpour); photo courtesy of Zava

Breaking through

Growing up in Kansas City, Zava had a passion for theater and music. He started training in voice and dance in middle school and continued throughout high school and college. Even as a child, Zava’s voice teacher recognized his talent and potential.

Breaking into the music scene in Kansas City is about forming connections and making a point to show your face to new audiences, Zava said. He recently performed at Gaels Public House & Sports, The Combine KC, and at the Block Party for AIDS Service Foundation Kansas City. 

Click here to see Zava live.

“As an adult, you kind of have to make yourself known. Once people start recognizing you, opportunities start coming your way,” said Zava. “It’s about showing up and being a part of the community.”

His live performances are a celebration of his music and message, although he prefers intimate shows where he can truly thrive off the audience’s energy.

“Performing live allows me to connect with my audience in a powerful way,” Zava said. “Seeing people enjoy my music and feel empowered by it is the ultimate reward.”