Josh Schukman
Founder of Social Change Nation
Recent Articles by Josh Schukman
Schukman: Forge new corporate gigs with social intrapreneurship
Entrepreneurship is all the rage these days. You’ve probably noticed the rising trend of people throwing off the shackles of corporate America to launch their own ventures. Millennials especially are known to be a very entrepreneurial generation who weathered the Great Recession to start their own businesses in greater numbers than ever before seen. While…
Schukman: Is social entrepreneurship becoming business as usual?
One year ago, I started building my company by telling the story of social entrepreneurship to the world. Via a podcast, blog and other content, I launched Social Change Nation as the online hub for anyone who aspires to launch a company that makes a dollar AND a difference. At first, I imagined I would…
Schukman: 5 ways social entrepreneurs inspire teamwork
Social entrepreneurs are excellent at rallying people around a mission. For example, Life Equals is a Kansas City-based company that energizes its employees around the idea of bringing nutrition to malnourished children all over the world. It does something powerful to people when they know they are working for a cause greater than themselves, and…
Schukman: Authenticity is the ultimate currency for millennials
The facts are in. Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. On the surface, these stats should be enough for any company to dive head first into branding themselves as social entrepreneurs. But, cause-based marketing is…
Schukman: 5 ways to fuse a social mission in your company
I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…
Schukman: 5 reasons why KC is the capital of social entrepreneurship
Take a walk in Kansas City’s startup scene and you’ll quickly hear something about KC’s devotion to becoming America’s most entrepreneurial city. This mantra is on everyone’s lips, from city leaders to corporate tycoons to scrappy startup founders. It’s amazing that in five years our city has created such clarity of purpose that millenials populating…