Elyssa Bezner
Reporter
Recent Articles by Elyssa Bezner
SafetyCulture executing fireproof growth strategy from new Crossroads US HQ
A recent move placed SafetyCulture into the largest fireproof building in KC — a choice reflecting the startup’s customer-centered approach, said Ross Reed, noting the building’s more-than-a-century-old history was an added plus. “iAuditor helps organizations prioritize safety and quality,” said Reed, president of SafetyCulture’s KC-based North American branch. “If construction companies can show they they…
2019 Startups to Watch: SquareOffs curing ‘comment chaos’ with two-way conversations
Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch. SquareOffs’ elevator pitch: SquareOffs is a microdebate platform used by online publishers and brands to promote meaningful conversation, increase engagement,…
2019 Startups to Watch: Metactive patience set to payoff for medical device patients
Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch. Metactive’s elevator pitch: Medical tech company that makes catheter-based devices used to treat cardiovascular disease, stroke, cancer, and life-threatening…
2019 Startups to Watch: RiskGenius partnership carries KC software firm to next level
Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch. RiskGenius’ elevator pitch: Software firm that helps people understand their insurance policy language and policy data faster. RiskGenius’s…
2019 Startups to Watch: Bellwethr frees complex machine learning power from experts
Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch. Bellwethr’s elevator pitch: Software firm using artificial intelligence and machine learning to eliminate the need for technical expertise in…
KCultivator Q&A: Morgan Perry reads KC on egos, excuses — no Northland passport required
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Library shelves offer more than the theatrics of the written word, said Morgan Perry. Though she sees power in learning through entertainment, the resources available to vulnerable and other hungry audiences in need are anything but…
LA transplant encourages online shoppers to Continue Good after the sale
Online apparel store Continue Good inspires each customer to complete a small act of kindness, said Mollie Beck, noting the organization’s donations to KC-based anti-trafficking nonprofit Exodus Cry turn the small deeds into a more tangible impact. “I love inspiring people to continue to do good to others, but I wanted to just do more…
WiGo trips isolated travel in its tracks, connecting like-minded journeys through years-in-the-works app
WiGo Trips takes the isolation out of globetrotting, said Jaqui McCarthy, connecting people on a “LinkedIn for travellers” social networking app set to launch Saturday. Soon to be available on iOS and Android, WiGo is expected to feature a marketplace through which users can display and discuss travel plans, CEO and co-founder McCarthy said. Selected…
Target deals new verse to KC-born Mixtape card game; players could pick founder’s next tune
Mixtape allows players of the KC-made card game to “hide behind the song,” connecting without fear of vulnerability, said creator Joel Johnson. That appeal recently helped push the cross-generational, multi-genre product onto Target shelves across the country. Players draw cards with such scenario questions as, “What song or band changed the way you think about…
MADI Apparel founder: ‘It’s not just underwear, it’s dignity’
Hayley Besheer relocated her apparel company’s headquarters from Florida to Kansas City after discovering a vibrant entrepreneurial ecosystem and curious customer base, the founder of MADI Apparel said. “Here [in KC] it feels more like [customers can] come into our space and can learn about the mission and [in Florida] everything was sold on online,”…