Denise Kruse
CEO of AdamsGabbert
Recent Articles by Denise Kruse
Denise Kruse: So your startup wants to be acquired – now what?
Editor’s note: The opinions expressed in this commentary are the author’s alone. In the first column this three-part series, I discussed how a stellar strategy only gets your company halfway, but executing can take you to the finish line. Next, we took a deep dive into what startups should do after landing a first big…
Denise Kruse: So your startup landed its first big client — now what?
Editor’s note: The opinions expressed in this commentary are the author’s alone. As a startup, it takes hard work to get a potential client through the door. You have to get them to believe in your business model and product or service you’re offering; wow them with your expertise and industry knowledge; and finally, close the…
Denise Kruse: So your startup has a strategy — now what?
Editor’s note: The opinions expressed in this commentary are the author’s alone. Strategy. Strategic plan. Go-to-market. Blueprint. Tactics. Startup innovators probably have heard an exhaustive list of synonyms and buzzwords. I’ve seen them all as a business leader for more than 30 years, helping companies define their strategy or execute on it. And there’s good reason…