Austin Barnes

Executive Editor, Startland News

Austin is a growth-focused business strategist with deep roots in media and storytelling. As executive editor, he leads Startland’s revenue generation, partnership strategy, and market expansion— aligning mission-driven journalism with scalable business models.

With over a decade of experience spanning media, brand development, and strategic communications, Austin has helped grow Startland’s reach beyond Kansas City, launching new monetization efforts and driving engagement with more than 700,000 readers each year. His work bridges entrepreneurship, innovation, and sustainable growth —positioning Startland as a national model for community-centered media.

Recent Articles by Austin Barnes

Austin Wilcox and Wondabeka Ashenafi, SERV Nutrition

Major Kansas City grocery chains stock SERV Nutrition less than a year into business

Doing good is more than just a motto for SERV Nutrition — it’s the state of the startup’s operation seven months into business, Isaac Collins said as the company’s patented protein pods hit shelves at Price Chopper and Hen House stores across the metro.  “Online sales have been going well, but we saw a great…

2018 LaunchKC winners

KCMO turns to entrepreneurs for new ideas on budget support; Advocates to rally at work sessions

Raised voices and a commitment to civic engagement earned entrepreneurs an additional $350,000 in city support for the 2019 budget year and a second attempt is about to begin, explained Rick Usher.  “It really goes back to when the resident work sessions started in 2018,” Usher, KCMO assistant city manager for entrepreneurship and small business,…

Photo courtesy of United American Hemp

Two novice gardeners in an Olathe lab could harvest Kansas’ first legal hemp harvest

Potential for a high-yield payoff grows with each day as Michael Wilson and James DeWitt inch closer to their first hemp harvest — likely the first in the state in modern times, they said. “It’s the jumping off point to create a repeatable process,” said DeWitt, co-founder and CEO at United American Hemp. “We’ve learned…

Lisa Bledsoe, Tea-Biotics Kombucha

Tea-Biotics bottles $1.2M in quick funding round; taps into thirsty new markets for kombucha

From jar-lined countertops in her kitchen to a 13,000-square-foot facility brimming with brew tanks, Lisa Bledsoe’s mission to pour Kansas City a more refreshing bottle of “booch” is scaling fast, she explained over a freshly tapped glass of her “Beachlife”-flavored kombucha.  “I think it can be an inspiration for younger women or even other women…

Photo by Jakob Owens Sharkoff shark bite survivor

5-year-old shark bite survivor returns to the ocean with help of SharkOFF wearable, founder says

A sweet taste of its do-good mission has Kansas City-based SharkOff eyeing new ideas, explained Shea Geist, recounting the tale of 5-year-old Violet Jalil’s journey back into the ocean.  “Several months ago we got a big order from [Violet’s mom,] Jessica [Veatch], and she commented when she put in her order, talking about her daughter…

Sarah Hill, StoryUp

StoryUp levels up again: KC-area VR startup secures spot at Apple camp for women-led tech

It’s the ultimate “nerdy” thing for tech entrepreneurs, Sarah Hill said as Columbia-based startup, StoryUP joins an Apple summer cohort — specifically designed to support women-led companies.  “To have direct communication, to troubleshoot in an area of media that’s difficult to create. It is valuable for us and we’re honored and we’re really excited about…

TRNDSTTRS reboots to link companies to new wave of Gen Z consumers

After a period of significant traction that included a merger, TRNDSTTRS Media has returned to Kansas City with a redefined vision and laser focus to better elevate Gen Z in the entrepreneurial and advertising landscape, explained Jake Bjorseth.  “We really wanted to take that next step in growth and rather than compete at these lower…

George Brooks, Crema startup

Value rich: Crema shifts gears in startup support approach as agency evolves

Providing scaling companies with new pathways to learning is the latest objective for Crema, said George Brooks, detailing the digital agency’s constant evolution.  “We had this opportunity with the brands that we’ve been working with over the past few years to basically figure out, ‘Hey, how do we increase the value of your company?’” explained…

Jeff Shackelford, Digital Sandbox

Changing lanes: Shackelford leaving Digital Sandbox to head Mid-America Angels, Fountain Innovation Fund

Two hats are better than one, joked Jeff Shackelford, announcing he’s accepted a new role with the Enterprise Center in Johnson County.  “I’m on the same highway but I’m kind of changing lanes,” Shackelford said as he takes the wheel as senior vice president of investment capital and financial operations at the ECJC — where…