What’s in a name? MindMixer gets new moniker
June 8, 2015 | Bobby Burch
A year after its move to Kansas City, MindMixer is making a name change.
Formerly based in Omaha, MindMixer now will go by the name of its new software product, mySidewalk, which engages communities to share ideas and stay informed of new initiatives.
“Like all businesses, the more we learn about the people we serve, the more we evolve to better serve them,” the company said in an announcement. “MindMixer is proud to rebrand as mySidewalk. … Our team is very excited about the new platform.”
The company has now served more than 1,300 organizations over the past four years to foster better relationships between community groups and their constituents, mySidewalk said. The mySidewalk platform will be offered free to constituents to increase engagement.
The company said that its name change is symbolic of its mission.
“A sidewalk represents the best of communities. It connects us like nothing else,” it said in an announcement. “The ‘my’ represents the distinct and positive differences, interests and paths inherent in every community and participant.”
MindMixer arrived in Kansas City with ambitious hiring goals, planning to create 80 to 100 IT and programming jobs in the area. The company has already raised $23.2 million, and in 2013 acquired VoterTide for an undisclosed amount.
MindMixer CEO Nick Bowden said in 2014 that he hoped his company would reach about 135 employees. He said that Kansas City offers his company a solid pipeline of tech talent that will further enable its growth.
2015 Startups to Watch
stats here
Related Posts on Startland News
KC smart city ‘an invitation’ to innovators, entrepreneurs
The City of Kansas City, Mo., has signed an agreement with Sprint and Cisco to create the largest smart city in North America in the City of Fountains. Sprint will be building a network of connectivity worth up to $7 million dollars while Cisco will be providing smart city infrastructure worth upwards of $5 million. The…
Startup Little Hoots working with Today Show, Huffington Post
Kansas City-based Little Hoots has scored two high-profile partnerships that are scoring its memory-saving app thousands of additional downloads. The tech firm is working with the Today Show and the Huffington Post to provide snippets from its memory-keeping platform that captures youngsters’ memorable quotations to share with friends and family. “Whenever they publish one of these Little Hoots…
RECAP: 1 Million Cups panel offers decision-making advice
Three entrepreneurs took the stage at 1 Million Cups this week to offer advice on navigating the tough world of entrepreneurship. Alex Altomare, co-founder of BetaBlox, Linda Buchner, co-founder and president of Minddrive, and Ben Kittrell, co-founder and CTO of Doodlekit, all spoke about the variety of hard choices entrepreneurs face. On handling tough decisions……
Sprint Accelerator startup raises $85K (and counting)
Hidrate, a startup at the Kansas City-based Sprint Mobile Health Accelerator, rapidly surpassed its fundraising goal before a pitch to investors and nearly 2,000 Kansas Citians. The Minneapolis-based company’s Kickstarter campaign has already raised nearly $85,000 in two days, which more than doubles its goal to fundraise $35,000 in 42 days. Hidrate created a Bluetooth-enabled water bottle that tracks…