What’s in a name? MindMixer gets new moniker
June 8, 2015 | Bobby Burch
A year after its move to Kansas City, MindMixer is making a name change.
Formerly based in Omaha, MindMixer now will go by the name of its new software product, mySidewalk, which engages communities to share ideas and stay informed of new initiatives.
“Like all businesses, the more we learn about the people we serve, the more we evolve to better serve them,” the company said in an announcement. “MindMixer is proud to rebrand as mySidewalk. … Our team is very excited about the new platform.”
The company has now served more than 1,300 organizations over the past four years to foster better relationships between community groups and their constituents, mySidewalk said. The mySidewalk platform will be offered free to constituents to increase engagement.
The company said that its name change is symbolic of its mission.
“A sidewalk represents the best of communities. It connects us like nothing else,” it said in an announcement. “The ‘my’ represents the distinct and positive differences, interests and paths inherent in every community and participant.”
MindMixer arrived in Kansas City with ambitious hiring goals, planning to create 80 to 100 IT and programming jobs in the area. The company has already raised $23.2 million, and in 2013 acquired VoterTide for an undisclosed amount.
MindMixer CEO Nick Bowden said in 2014 that he hoped his company would reach about 135 employees. He said that Kansas City offers his company a solid pipeline of tech talent that will further enable its growth.
2015 Startups to Watch
stats here
Related Posts on Startland News
KC joins White House in “Startup in a Day” effort
Kansas City has joined a national effort to streamline the process of registering and licensing a new business for entrepreneurs. The City of Fountains has pledged to the White House and Small Business Administration to make launching a business an easier process via the “Startup in a Day” initiative. “Navigating the maze of licensing and…
KC entrepreneurs talk funding, advice over breakfast
It can be tough for young, growing companies to find funding in Kansas City, but it’s not impossible. That was one of the takeaways from Thinking Bigger Business’ BIG Breakfast on June 11 at the Kauffman Foundation. The quarterly breakfast features stories and insights from four local entrepreneurs, many of whom have appeared in recent…
RECAP: 1 Million Cups features MotaVera and YouSpin
Kansas City’s 1 Million Cups event was on display this week with a full room and a camera crew on hand, recording content for an upcoming website update. The two featured startups — MotaVera and YouSpin — rose to the challenge of the added pressure, and introduced attendees to their respective startups. First to present…
KC luxury watch startup, Niall lands in Tivol stores
Luxury timepiece-maker Niall will soon be selling its watches with one of Kansas City’s most prestigious jewelers. The Kansas City-based watchmaker will start selling its timepieces at two Kansas City Tivol stores on June 18, offering it both exposure and validation, Niall CEO Mike Wilson said. Tivol is the company’s first major retailer, Wilson said.…