How wearables could change America’s pastime and Amazon’s big oops

April 22, 2016  |  Kat Hungerford

In this week’s roundup of watercooler talk from the region’s startup hubs, we have the dish on Major League Baseball wearables, Amazon’s flub with expanding the digital divide and Chicago’s STEM workforce issues. Check out more in this series here.


Mobile Commerce Press: Major League Baseball gives the nod to wearable technology

No, this doesn’t mean Royals manager Ned Yost will get to bring his Apple Watch back into the dugout. Not that he’d want to after his locally-made Niall timepiece made it all the way to a World Series win last November.

What it does mean is that our boys in blue can now don wearable tech that will help identify habits that yank them off the field due to injury.

The Motus Baseball Sleeve and Zephyr Bioharness gauge elbow stress and monitor players’ breathing and heart rate, respectively. Major League Baseball also called “safe!” for two bat sensors.

Still undecided is how wearable tech will affect players’ privacy, the article notes. The players’ union will be reviewing the MLB’s call to make sure tech serves it’s intended purpose of keeping players healthy and on the field rather than traded away at the first sign of wear and tear.

ChicagoInno: Amazon’s same-day delivery serves basically all of Chicago … except the South Side

Oops. Amazon’s same-day delivery service just launched in Chicago, but it left one of the city’s predominantly black areas off the delivery map.

Amazon says race has nothing to do with the decision; the South Side is outside the reach of the company’s distribution center. One little problem — Oak Lawn, 85 percent white and with some neighborhoods located even further away from Amazon’s Wisconsin distribution center, somehow made the cut.

Amazon’s try No. 2: Really, it’s just focusing on parts of cities with high concentrations of its Prime members.

That’s a nice way of saying that with each seemingly insignificant blunder, the digital divide is widening into a gap the size of the Grand Canyon. It’s something to keep in mind as Kansas City tussles with its own digital inclusion issues.

ChicagoInno: Illinois misses out on $645M by not retaining foreign-born students after graduation.

There’s lots to learn from Chicago this week. One of the area’s universities is home to the nation’s fifth-largest, foreign-born student population, but the state can’t hold onto this much-needed STEM workforce post-graduation.

In addition to $645 million in lost wage income and taxes, hemorrhaging STEM graduates means less innovation, fewer patents and overall lower productivity for the state, according to the article.

And it’s not just Illinois. “Nearly all” students who come to the U.S. on F-1 student visas leave within five years of donning a tasseled cap and gown, the article notes. What may be worse is that foreign-born students make up half of all STEM graduates.

That’s bad news for Kansas City, which in 2015 had 7,700 STEM job postings, but only filled 2,550 of them.

[adinserter block="4"]

2016 Startups to Watch

    stats here

    Related Posts on Startland News

    This AI keyboard can write your next email with the push of just one button; its creator says it could revolutionize workplaces

    By Tommy Felts | October 28, 2025

    Hardware — not just software — should be at the forefront of the AI’s future, Jerry Hsu shared. After the successful release of its GPT-powered AI mouse, Jethro V1, in late 2024, Overland Park-based Virtusx — which is revolutionizing workplaces through integrating hardware and software to make AI-driving products more accessible and user-friendly — has…

    Alexa, show me the winners: Storytailor leads Pure Pitch Rally prize tally ahead of tech launch

    By Tommy Felts | October 28, 2025

    Storytailor’s marquee Pure Pitch Rally win comes at the perfect time for the Kansas City startup, its founders said. They’re preparing to roll out a new immersive storytelling platform through a partnership with Amazon’s Alexa+ next year — a move expected to bring their tech to more than 200 million Prime users. “It’s the most…

    LISTEN: How the Midwest opened this German agtech company’s eyes to opportunity in the US

    By Tommy Felts | October 27, 2025

    On this episode of our 12-part Plug and Play Topeka podcast series, we connect with Débora Moretti, co-CEO of NutriSen — a Berlin-based agtech startup building real-time molecular sensors to measure nutrient concentrations in plants directly on the field. Moretti shares how her team, alongside co-founder Tobias Vöpel, is merging biosensor technology, data-driven insights and…

    Crossing lanes: KC Streetcar collaborators back aboard for expansion, dropping new merch, anthem

    By Tommy Felts | October 24, 2025

    Opening the extended KC Streetcar line Friday completes a loop for creatives whose collaborations with the popular public transit system first emerged nearly a decade ago along Main Street — a time when Kansas City’s surging vibrancy helped curb streetcar doubters. “For us, it’s always been about representing Kansas City — the people, the culture,…