Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers

May 31, 2024  |  Startland News Staff

A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.

The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.

“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”  

The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free  IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.

Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)

“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.   

Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

Tagged ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        He retired after an exit; now this govtech veteran is back in a CFO role for KC-scaled PayIt

        By Tommy Felts | July 23, 2025

        As Kansas City-built PayIt scales across North America, a new financial leader is expected to help guide the company in its game-changing efforts to help government agencies modernize, serve their residents, and improve operating efficiency. Steve Kovzan, a nearly 30-year veteran of leadership across government technology and finance spaces, is now chief financial officer at…

        KC Tech Council celebrates tax fix in Trump’s ‘One Big Beautiful Bill’ that boosts growing businesses

        By Tommy Felts | July 23, 2025

        A tax fix included in the recently signed “One Big Beautiful Bill” — sprawling legislation meant to overhaul taxes in the United States — marks a major win for Kansas City’s tech and innovation economy, said Kara Lowe. At issue: a long-awaited change to Section 174 research and development expensing that now allows businesses to…

        KC govtech startup: You shouldn’t have to know how local government works to get answers (or make impact)

        By Tommy Felts | July 22, 2025

        Even a ripple can make waves, said Mitch Mabrey, an exited cleantech founder whose new cause finds him on a mission to ensure that the voices of residents from all walks of life are more broadly heard — and answered — by their government officials. Resonus, his Kansas City-based political information platform is designed to…

        Match this: ‘Ted Lasso’ filming in KC another win for city’s tax credit pitch, mayor says 

        By Tommy Felts | July 22, 2025

        Scoring state-side shooting locations for the newest season of “Ted Lasso” reflects a strategy by the KC Film Office that’s straight from the hit Apple TV+ series’ playbook: the harder you work, the luckier you get. “‘Ted Lasso’ filming in Kansas City represents everything we’ve been working toward,” said Rachel Kephart, director of the KC…