ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience
February 3, 2024 | Startland News Staff
Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.
The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.
“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”
Click here to check out LUNA and its moving sale.
The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added.
“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”
The stores’ transition is set for Feb. 26.
A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites.
The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply.
“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”
ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.
LUNA by ULAH was added in 2021 to include a high-quality assortment for women.
Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.
“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”
ULAH Interiors + Design’s online presence will also be integrated in the update.
“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.”
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
KC’s first innovation officer reflects on work, city’s tech future
After more than two years of service, Ashley Hand is leaving the driver’s seat of Kansas City’s innovation efforts. Hand, who soon will be departing as Kansas City’s chief innovation officer, was tasked with implementing innovative strategies to improve how city government can better serve Kansas Citians. The city will be accepting applications for the…
Welcome to Startland News
Scrappy. Determined. Gritty. Those often were the words attributed to the Kansas City Royals as the team unexpectedly surged into the 2014 World Series and captured the national spotlight. Those very words are apt for this city, which has been built on the grit and determination of successful entrepreneurs like Ewing Kauffman, Joyce Hall, Henry…
Kansas budget woes render uncertainty for angel tax credits
As state budgetary concerns loom in the background, early-stage firms in Kansas are hoping a bill to extend the Sunflower State’s Angel Investor Tax Credit program will become a priority for legislators. Scheduled to sunset after the 2016 fiscal year, the program annually allocates $6 million in credits to entice investments in early-stage, growth-oriented companies…
KC virtual reality firm partners with KU, NFL coaches
A Kansas City-based virtual reality company hopes some marquee partnerships will plug it into a market projected to reach $150 billion in five years. Founded in 2013, Eon Sports VR recently landed the University of Kansas football team as a client for its mobile virtual reality platform to help players train without the risk of…


