‘Everybody at TripleBlind is better than me,’ founder says as top startup’s global team firewalls groupthink

February 8, 2022  |  Channa Steinmetz

Startup companies are on a continual mission to create, define and own the category in which they operate within, Riddhiman Das noted, and to do so — startup founders must build a proficient team. 

“If you’re not the category-defining company, then it’s not as big a win. Categories are typically defined at the global level, so you need extremely smart and capable people who can attack a global market on your team,” said Das, the co-founder and CEO of TripleBlind.

Greg Storm and Riddhiman Das, TripleBlind

Greg Storm and Riddhiman Das, co-founders of TripleBlind

Click here to read more about TripleBlind, one of Startland News’ Startups to Watch in 2021.

In his previous startup ventures, Das recalled being able to regularly travel across the globe for business trips; because of the pandemic, it’s not as easy for one person to physically connect with the global market, so he has built a team that can share that responsibility.

“We’ve hired all around the world,” he said, noting that TripleBlind has more than doubled its team in the past year with 35-plus employees located across 17 U.S. states and several countries. 

Although TripleBlind’s team is spread internationally, its leadership has provided quarterly on-site opportunities in Kansas City, Das added.

“Typically we meet [on-site] for two to three days; we present an update of where the company’s at, and then do specific breakout sessions per department and team-building events,” Das explained. “We found that to be a very powerful way to build team culture in the remote world that we live in now.” 

Building a team that is skilled and diverse in thought is one of the most important tasks a CEO should accomplish, Das said. 

“If all of your company has come from the exact same set of experiences, you risk groupthink — which is detrimental to a startup,” Das shared. “So from that perspective, we’ve got folks who have come from larger companies, small companies, IT or clinical product companies. It allows for vigorous discussions from different perspectives.

“… Everybody at TripleBlind is better than me — I’m very proud of the fact that it’s not an echo chamber,” he continued. “It’s a group of people who are highly capable and have done this before; and I get to work with them.”

Next stage of growth

Already providing solutions in the healthcare and financial fields, TripleBlind is getting ready to push a third solution in an unannounced field, Das teased. 

“We’re getting pulled into a very large market; we’re excited about 2022 being the year we get to enter that market,” he said. 

Click here to read about TripleBlind’s oversubscribed Series A funding round, led by Mayo Clinic.  

As TripleBlind’s market reach expands, the team is also set to grow, Das said — noting that they are actively hiring for several positions.

“Part of what 2022 will be is us bringing on deeper domain-based experts into the company to propel us forward. For example, we’ll hire people who have specific expertise in healthcare or financial services,” Das said. “I would selfishly love for a lot of them to be Kansas City or Midwestern folks, but we’re looking all around the country and world.”

[divide]

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

Tagged , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        André’s planted its flag in KC 70 years ago; chocolatier says that’s just a taste of what’s to come

        By Tommy Felts | October 24, 2025

        Nearly 5,000 miles from Switzerland, a small group toured the inner sanctum of an iconic 70-year-old Kansas City company — a family-run brand that helped redefine accessible luxury in the Midwest, one Swiss chocolate-covered almond at a time. “What people get excited about André’s is the legacy, that we take a lot of pride in…

        Here’s how ULAH’s new boutique model aims to rack success for local brands, not inventory debt

        By Tommy Felts | October 23, 2025

        The new KC Collective consignment-based program for local brands at ULAH is a win for both the Westwood boutique and Kansas City creatives, said Joey Mendez and Buck Wimberly, announcing a fresh model to help the struggling store stay open and financially stable. “We’ve always had local brands,” said Mendez, co-founder of ULAH, explaining the…

        Tiki Taco ticks up giving alongside expansion; CEO owns up to taco shop’s neighborhood impact model

        By Tommy Felts | October 23, 2025

        A month-long campaign in the popular Kansas City-based chain offers easy add-on: joining KC GIFT’s network of donors  Restaurant executive Eric Knott wants Tiki Taco’s operators to own the neighborhoods into which the popular taco shop expands, he said, but that doesn’t just mean dominating the fast-casual market in each pocket of Kansas City. “Our…

        Kauffman Foundation announces first-ever semifinalists for Uncommon Leader Impact Award

        By Tommy Felts | October 23, 2025

        A new leadership prize aimed at celebrating changemakers at organizations aligned with the priorities of the Ewing Marion Kauffman Foundation is closer to naming its first winner, the influential nonprofit announced Wednesday, revealing 12 semifinalists culled from more than 300 nominations. “The response from community members across the Kansas City metro area was tremendous,” said…