KC filmmaker sees pleasure as a prequel to dystopia hiding ‘In Plain Sight’; His brave new wake-up call
October 8, 2024 | Taylor Wilmore
Thomas Rex’s new proof-of-concept film project envisions a near-future world where society is on the verge of totalitarian control, he said, describing a cautionary tale about being unknowingly controlled by a culture of escapism through pleasure and pharmaceuticals.
“In Plain Sight” serves as a prelude to Aldous Huxley’s novel “Brave New World,” an acclaimed but frequently banned 1932 science fiction book that explores the concept of a dystopian society built on conformity. Rex crafted “In Plain Sight” as a short film, with a screenplay that could a later be adapted into a feature-length film if the project is well-received.
“I want people to think critically about what’s going on around them,” said Rex. “We’re all responsible for the world we live in, and that starts with having difficult conversations. If we keep ignoring what’s happening right in front of us, we could end up in a reality that looks a lot like ‘ Brave New World.’”
Rex, the director, producer, and writer of “In Plain Sight,” has been captivated by such themes since his time at Olathe Northwest High School.
“I’ve always been fascinated by dystopias,” the serial entrepreneur said. “But ‘Brave New World’ struck me differently. It’s not driven by fear like ‘1984’ or ‘Fahrenheit 451’; it’s driven by pleasure, by a society that believes it’s free when, in reality, they’re trapped by their own comfort.”
Click here to follow the project’s progress on Instagram.
Blissfully controlled
Unlike direct adaptations of Huxley’s novel, “In Plain Sight” takes viewers to the moments before dystopia fully takes hold.
The proof-of-concept film project centers around pharmaceutical scientist Henry Foster who begins to uncover the truth about a drug being developed — a drug that will eventually become the “soma,” the pleasure-inducing substance that keeps the citizens of “Brave New World” in a state of blissful conformity.
“It’s about one man seeing things he’s not supposed to see,” said Rex. “He starts to piece together how the pharmaceutical industry, driven by the government, is setting up a system that will ultimately take away people’s freedom, but they won’t even realize it because they’ll think they’re happy.”
While Rex’s film is set in the 1960s, he sees many parallels to today’s world, particularly with the rise of social media and instant gratification.
“Our society now is more like Brave New World than we realize,” he said, “Social media has trained us to expect instant happiness and to show only the best parts of our lives. That’s how people become controlled — by the pursuit of constant pleasure, and ignoring the negative.”

Actors Stewart Johnson and Rixie Ray engage with filmmaker Thomas Rex during a table read session for “In Plain Sight”; photo courtesy of Thomas Rex
Fueling the vision
To make In Plain Sight a reality, Rex launched a fundraiser with a $20,000 goal toward the film’s overall $50,000 budget. The money is expected to be used for production costs, including equipment, set design, and post-production work.
The support so far has been encouraging, said Rex, but there’s still a long way to go.
It had raised $17,000 by Tuesday, the date the campaign was initially expected to wrap.
“We’ve had amazing feedback and contributions, and that’s given us the confidence to push forward. But we need more help from anyone who believes in art and storytelling,” he said. “This film won’t happen without community backing.”
Filming is planned in Kansas City using local actors. For those who contribute, exclusive perks are offered: ranging from social media shoutouts to behind-the-scenes access during production.
Rex hopes “In Plain Sight” will prompt viewers to question the direction society is heading. With themes of corporate greed, government control, and the manipulation of pleasure, the film is intended as a wake-up call,” he said.
2024 Startups to Watch
stats here
Related Posts on Startland News
Fresh in the tin: Crossroads cafe targets TikTok generation for laid-back canned seafood cuisine
A new venue specializing in “sangria, tins and snacks” pairs viral tastes with inspiration from a classic culinary voice, said longtime Kansas City restaurateur Shawn McClenny, whose Crossroads “taverna” is expected to open by mid-November. “It will be more of a Spanish cafe, very informal, no reservations,” said McClenny, describing the future Lilico’s Taverna slated…
Lula bets on responsible growth to hit profitability; why the startup’s most valuable property is room to scale
Lula opened 2025 by announcing a hefty funding round; the momentum has only continued to build, founder Bo Lais shared. On top of its $28 million Series A round in early February, the Kansas City-based proptech startup expanded to more than 50 markets nationwide and had eight straight months of record gross merchandise value and…
World Cup hosts launch KC Game Plan for entrepreneurs; heat map, cultural insights on global visitors warming up next
Kansas City boasts no better roster of ambassadors than the region’s small business owners, said Tracy Whelpley, announcing a new KC2026 “Game Plan” for entrepreneurs who are eager to put cleats to streets ahead of the incoming FIFA World Cup. “There’s so many entrepreneurial people out there and they really represent what our community is…
Just funded: Trio of startups join Digital Sandbox KC, emerging onto competitive innovation scene
Not only will proof-of-concept funding from one of Kansas City’s most pivotal startup supporters help CEO Gharib Gharibi rapidly iterate development of his company, the Archia founder said; Digital Sandbox KC connects him to a thriving local tech ecosystem at a crucial inflection point for his artificial intelligence-based solutions. “We are excited to leverage both…



