KC filmmaker sees pleasure as a prequel to dystopia hiding ‘In Plain Sight’; His brave new wake-up call
October 8, 2024 | Taylor Wilmore
Thomas Rex’s new proof-of-concept film project envisions a near-future world where society is on the verge of totalitarian control, he said, describing a cautionary tale about being unknowingly controlled by a culture of escapism through pleasure and pharmaceuticals.
“In Plain Sight” serves as a prelude to Aldous Huxley’s novel “Brave New World,” an acclaimed but frequently banned 1932 science fiction book that explores the concept of a dystopian society built on conformity. Rex crafted “In Plain Sight” as a short film, with a screenplay that could a later be adapted into a feature-length film if the project is well-received.
“I want people to think critically about what’s going on around them,” said Rex. “We’re all responsible for the world we live in, and that starts with having difficult conversations. If we keep ignoring what’s happening right in front of us, we could end up in a reality that looks a lot like ‘ Brave New World.’”
Rex, the director, producer, and writer of “In Plain Sight,” has been captivated by such themes since his time at Olathe Northwest High School.
“I’ve always been fascinated by dystopias,” the serial entrepreneur said. “But ‘Brave New World’ struck me differently. It’s not driven by fear like ‘1984’ or ‘Fahrenheit 451’; it’s driven by pleasure, by a society that believes it’s free when, in reality, they’re trapped by their own comfort.”
Click here to follow the project’s progress on Instagram.
Blissfully controlled
Unlike direct adaptations of Huxley’s novel, “In Plain Sight” takes viewers to the moments before dystopia fully takes hold.
The proof-of-concept film project centers around pharmaceutical scientist Henry Foster who begins to uncover the truth about a drug being developed — a drug that will eventually become the “soma,” the pleasure-inducing substance that keeps the citizens of “Brave New World” in a state of blissful conformity.
“It’s about one man seeing things he’s not supposed to see,” said Rex. “He starts to piece together how the pharmaceutical industry, driven by the government, is setting up a system that will ultimately take away people’s freedom, but they won’t even realize it because they’ll think they’re happy.”
While Rex’s film is set in the 1960s, he sees many parallels to today’s world, particularly with the rise of social media and instant gratification.
“Our society now is more like Brave New World than we realize,” he said, “Social media has trained us to expect instant happiness and to show only the best parts of our lives. That’s how people become controlled — by the pursuit of constant pleasure, and ignoring the negative.”

Actors Stewart Johnson and Rixie Ray engage with filmmaker Thomas Rex during a table read session for “In Plain Sight”; photo courtesy of Thomas Rex
Fueling the vision
To make In Plain Sight a reality, Rex launched a fundraiser with a $20,000 goal toward the film’s overall $50,000 budget. The money is expected to be used for production costs, including equipment, set design, and post-production work.
The support so far has been encouraging, said Rex, but there’s still a long way to go.
It had raised $17,000 by Tuesday, the date the campaign was initially expected to wrap.
“We’ve had amazing feedback and contributions, and that’s given us the confidence to push forward. But we need more help from anyone who believes in art and storytelling,” he said. “This film won’t happen without community backing.”
Filming is planned in Kansas City using local actors. For those who contribute, exclusive perks are offered: ranging from social media shoutouts to behind-the-scenes access during production.
Rex hopes “In Plain Sight” will prompt viewers to question the direction society is heading. With themes of corporate greed, government control, and the manipulation of pleasure, the film is intended as a wake-up call,” he said.
2024 Startups to Watch
stats here
Related Posts on Startland News
KCK health startup scores $270K to give patients a voice
An area startup is using a recent injection of funds to better provide hospitals with valuable feedback from patients. PatientsVoices, based in Kansas City, Kan., nabbed $270,000 from several organizations to boost its technology that analyzes and distributes information about patients’ experiences. Organizations such as the National Science Foundation, Google and Digital Sandbox KC each…
17 KC entrepreneurs selected to ‘ScaleUP!’
A KCSourceLink program that connects high-achieving entrepreneurs with mentors and resources announced its latest brood of businesspeople. ScaleUp! KC revealed Wednesday a group of 17 Kansas City-area entrepreneurs that hope to kick their businesses into higher gear. The diverse group includes entrepreneurs in such fields as software, transportation, fitness, food and more. It is the…
Kauffman Foundation dishing $2M to programs for entrepreneurs
With a new CEO and revamped strategic plan, the Ewing Marion Kauffman Foundation is bolstering its support of U.S. programs aimed at helping entrepreneurs. The Kansas City-based foundation is allocating about $2 million in grants to tax-exempt organizations expanding programs that are successful in supporting U.S. entrepreneurs. The grants, which will range between $250,000 and…
Mentorship opportunities abound in KC
Those hoping to further their businesses with the help of seasoned professionals need not look far. An array of opportunities await professionals seeking help to find their way through the foggy labyrinth of creating a business. Organizations such as KCSourceLink, which helps startups and small businesses find resources to grow, work to connect entrepreneurs with…



