KC filmmaker sees pleasure as a prequel to dystopia hiding ‘In Plain Sight’; His brave new wake-up call
October 8, 2024 | Taylor Wilmore
Thomas Rex’s new proof-of-concept film project envisions a near-future world where society is on the verge of totalitarian control, he said, describing a cautionary tale about being unknowingly controlled by a culture of escapism through pleasure and pharmaceuticals.
“In Plain Sight” serves as a prelude to Aldous Huxley’s novel “Brave New World,” an acclaimed but frequently banned 1932 science fiction book that explores the concept of a dystopian society built on conformity. Rex crafted “In Plain Sight” as a short film, with a screenplay that could a later be adapted into a feature-length film if the project is well-received.
“I want people to think critically about what’s going on around them,” said Rex. “We’re all responsible for the world we live in, and that starts with having difficult conversations. If we keep ignoring what’s happening right in front of us, we could end up in a reality that looks a lot like ‘ Brave New World.’”
Rex, the director, producer, and writer of “In Plain Sight,” has been captivated by such themes since his time at Olathe Northwest High School.
“I’ve always been fascinated by dystopias,” the serial entrepreneur said. “But ‘Brave New World’ struck me differently. It’s not driven by fear like ‘1984’ or ‘Fahrenheit 451’; it’s driven by pleasure, by a society that believes it’s free when, in reality, they’re trapped by their own comfort.”
Click here to follow the project’s progress on Instagram.
Blissfully controlled
Unlike direct adaptations of Huxley’s novel, “In Plain Sight” takes viewers to the moments before dystopia fully takes hold.
The proof-of-concept film project centers around pharmaceutical scientist Henry Foster who begins to uncover the truth about a drug being developed — a drug that will eventually become the “soma,” the pleasure-inducing substance that keeps the citizens of “Brave New World” in a state of blissful conformity.
“It’s about one man seeing things he’s not supposed to see,” said Rex. “He starts to piece together how the pharmaceutical industry, driven by the government, is setting up a system that will ultimately take away people’s freedom, but they won’t even realize it because they’ll think they’re happy.”
While Rex’s film is set in the 1960s, he sees many parallels to today’s world, particularly with the rise of social media and instant gratification.
“Our society now is more like Brave New World than we realize,” he said, “Social media has trained us to expect instant happiness and to show only the best parts of our lives. That’s how people become controlled — by the pursuit of constant pleasure, and ignoring the negative.”

Actors Stewart Johnson and Rixie Ray engage with filmmaker Thomas Rex during a table read session for “In Plain Sight”; photo courtesy of Thomas Rex
Fueling the vision
To make In Plain Sight a reality, Rex launched a fundraiser with a $20,000 goal toward the film’s overall $50,000 budget. The money is expected to be used for production costs, including equipment, set design, and post-production work.
The support so far has been encouraging, said Rex, but there’s still a long way to go.
It had raised $17,000 by Tuesday, the date the campaign was initially expected to wrap.
“We’ve had amazing feedback and contributions, and that’s given us the confidence to push forward. But we need more help from anyone who believes in art and storytelling,” he said. “This film won’t happen without community backing.”
Filming is planned in Kansas City using local actors. For those who contribute, exclusive perks are offered: ranging from social media shoutouts to behind-the-scenes access during production.
Rex hopes “In Plain Sight” will prompt viewers to question the direction society is heading. With themes of corporate greed, government control, and the manipulation of pleasure, the film is intended as a wake-up call,” he said.

2024 Startups to Watch
stats here
Related Posts on Startland News
90 on the Clock with Cremalab
90 on the Clock with Cremalab By John McGrath, KCPT, and Bobby Burch, Startland News Ed’s Note: Flatland and Startland News have partnered to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. This is the third episode in the five-part series. With a team of sharp, trendily-dressed bohemians, Cremalab is where speed meets creative dynamism. The…
3 local startups advance in national pitch bout
Three startups from Kansas are among the semifinalists in a competition to snag $10,000 from the Ewing Marion Kauffman Foundation. The Kauffman Foundation’s One in a Million contest announced Wednesday 15 semifinalists from 12 states. Semifinalists will travel to Kansas City during Global Entrepreneurship Week for a chance to become one of five finalists for…
KC’s ‘growth and excitement’ attracts Phoenix tech firm
Give yourselves a pat on the back, Kansas City techies. The Kansas City tech community has once again enticed an out-of-state firm to expand to the City of Fountains. Phoenix-based cloud computing company Inspire Data Solutions recently opened a downtown Kansas City office in hopes of tapping into the area’s burgeoning tech community. A former Kansas…
KU entrepreneurship program nabs award
The University of Kansas’ entrepreneurial education program recently earned a national award. The University Economic Development Association awarded the Entrepreneurs@KU program its “Award of Excellence in Innovation & Entrepreneurship.” The commendation recognizes programs that accelerate economic development by supporting startups, high-growth companies and clusters within a region, and converting talent into wealth through innovation and…




