The WTF series: ‘API’

August 18, 2015  |  Ben Kittrell

On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot.

Ben Kittrell

Ben Kittrell

APIs — or Application Programming Interfaces — are everywhere. You just don’t see them everyday.

Unless you’re a programmer, you’ll probably never interact with one directly. But your software uses them constantly. So what are these mysterious things? An API is how one program talks to another program — that’s it.

So how does that work?
Let’s use Facebook as an example. One of my clients was building an app to send photos to friends in the future and wanted to include their Facebook photos.

As humans, we interact with Facebook via a User Interface (UI), which is designed to make it easy to share our boring vacation photos and find out which Saved by the Bell character we are.  But what’s good for humans is not necessarily good for computers, so my client and I used Facebook’s API.

This gives another program access to most things on Facebook, but in a format that’s easier for it to understand. The Facebook API allowed our app to authenticate with Facebook, get a list of albums and photos in an album all behind the scenes using special programming languages.

Where are APIs?
There’s a growing community of API only platforms that provide services just for programmers.  Examples I use in my work include: Twilio for sending text messages and making calls; Stripe for processing credit card payments and ZenCoder for encoding video. As a programmer I no longer need to know how any of that works; I can just offload that work to an API.

Who uses them?
Almost every app has a public API that can be used for all kinds of things. You could write a program that uses a Twitter and Twilio API to send you a text message every time someone tweets #screech. Services like IF and Zapier only exist so lowly humans can tie these APIs together to do cool things.

What about KC?
Thanks to the Cisco Smart City initiative, Kansas City will soon have an API of its own. Light, noise, parking and many other types of sensors all over downtown will be connected to a network and ultimately an API that’s open to developers. This will allow our community to come up with innovative ways to use the sensors’ information.  For example someone could create an app that combines Google Maps’ API with parking data, guiding you to the nearest open parking spot. The possibilities are endless.

Ben Kittrell is the co-founder of Doodlekit and an advisor for startups and small businesses. Kittrell also is host of Spare Room Radio, a podcast that features Kansas City entrepreneurs.

Tagged , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2015 Startups to Watch

        stats here

        Related Posts on Startland News

        Photos: Folklore transformed this rooftop for one-night; its $100K impact on small biz lasts even longer

        By Tommy Felts | October 1, 2025

        A packed rooftop event that started five years ago as a small gathering among friends has grown into a sold-out celebration that not only highlights music, food, and tradition, but also invests back into local nonprofits and entrepreneurs, said Luis Padilla, founder of Folklore and its popular small business grant program. “That balance of culture…

        Fresh in the tin: Crossroads cafe targets TikTok generation for laid-back canned seafood cuisine

        By Tommy Felts | October 1, 2025

        A new venue specializing in “sangria, tins and snacks” pairs viral tastes with inspiration from a classic culinary voice, said longtime Kansas City restaurateur Shawn McClenny, whose Crossroads “taverna” is expected to open by mid-November. “It will be more of a Spanish cafe, very informal, no reservations,” said McClenny, describing the future Lilico’s Taverna slated…

        Lula bets on responsible growth to hit profitability; why the startup’s most valuable property is room to scale

        By Tommy Felts | October 1, 2025

        Lula opened 2025 by announcing a hefty funding round; the momentum has only continued to build, founder Bo Lais shared. On top of its $28 million Series A round in early February, the Kansas City-based proptech startup expanded to more than 50 markets nationwide and had eight straight months of record gross merchandise value and…

        World Cup hosts launch KC Game Plan for entrepreneurs; heat map, cultural insights on global visitors warming up next

        By Tommy Felts | September 30, 2025

        Kansas City boasts no better roster of ambassadors than the region’s small business owners, said Tracy Whelpley, announcing a new KC2026 “Game Plan” for entrepreneurs who are eager to put cleats to streets ahead of the incoming FIFA World Cup. “There’s so many entrepreneurial people out there and they really represent what our community is…