The WTF series: ‘API’

August 18, 2015  |  Ben Kittrell

On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot.

Ben Kittrell

Ben Kittrell

APIs — or Application Programming Interfaces — are everywhere. You just don’t see them everyday.

Unless you’re a programmer, you’ll probably never interact with one directly. But your software uses them constantly. So what are these mysterious things? An API is how one program talks to another program — that’s it.

So how does that work?
Let’s use Facebook as an example. One of my clients was building an app to send photos to friends in the future and wanted to include their Facebook photos.

As humans, we interact with Facebook via a User Interface (UI), which is designed to make it easy to share our boring vacation photos and find out which Saved by the Bell character we are.  But what’s good for humans is not necessarily good for computers, so my client and I used Facebook’s API.

This gives another program access to most things on Facebook, but in a format that’s easier for it to understand. The Facebook API allowed our app to authenticate with Facebook, get a list of albums and photos in an album all behind the scenes using special programming languages.

Where are APIs?
There’s a growing community of API only platforms that provide services just for programmers.  Examples I use in my work include: Twilio for sending text messages and making calls; Stripe for processing credit card payments and ZenCoder for encoding video. As a programmer I no longer need to know how any of that works; I can just offload that work to an API.

Who uses them?
Almost every app has a public API that can be used for all kinds of things. You could write a program that uses a Twitter and Twilio API to send you a text message every time someone tweets #screech. Services like IF and Zapier only exist so lowly humans can tie these APIs together to do cool things.

What about KC?
Thanks to the Cisco Smart City initiative, Kansas City will soon have an API of its own. Light, noise, parking and many other types of sensors all over downtown will be connected to a network and ultimately an API that’s open to developers. This will allow our community to come up with innovative ways to use the sensors’ information.  For example someone could create an app that combines Google Maps’ API with parking data, guiding you to the nearest open parking spot. The possibilities are endless.

Ben Kittrell is the co-founder of Doodlekit and an advisor for startups and small businesses. Kittrell also is host of Spare Room Radio, a podcast that features Kansas City entrepreneurs.

Tagged , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2015 Startups to Watch

        stats here

        Related Posts on Startland News

        Wichita program drives highway of resources to more KC startups; founders tout who they met along the way

        By Tommy Felts | October 6, 2025

        Opening its doors to Midwest companies outside Kansas for the first time, a Wichita-based program that connects startups with the tools to better engage enterprise partners offered an added benefit to Kansas City entrepreneurs: a new ecosystem of support just a few hours from home. “The program’s Wichita location inspired us to broaden our outreach…

        Report: Tech drives nearly a 10th of Kansas City’s economy (and those employers are hiring)

        By Tommy Felts | October 6, 2025

        Advocates tout KC for top-tier tech talent; a new report affirms its status as an emerging market with potential for big impact A combination of economic stability, depth and skill of talent, and operational efficiency creates conditions for companies to grow and succeed in Kansas City, said Kara Lowe, detailing new data that suggests the…

        InvestMidwest back in KC ahead of World Cup rush; four new leaders join board roster

        By Tommy Felts | October 6, 2025

        A powerhouse quartet of venture experts are on board for the next wave of InvestMidwest impact, said Claire Kinlaw, announcing plans for the two-day summit’s bounce back to Kansas City this spring as organizers push to boost deal flow in a region outside the startup-dense coasts. New to InvestMidwest’s board as planning gets under way…