Tag: Thou Mayest

Their brands survived legal bruises; here’s what still keeps these founders up at night

By Tommy Felts / November 24, 2025

A brand worth building is worth safeguarding, said Bo Nelson, joining a chorus of battle-tested entrepreneurs at GEWKC who encouraged emerging business owners to trademark their own peace of mind early by locking down intellectual property — like designs, names and unique processes — from the start. “If you do have something that you genuinely,…

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Café Equinox propagates new year-round Liberty location; Nelson brothers taking perennial coffee concept evergreen

By Tommy Felts / January 7, 2025

Café Equinox initially was meant to operate its coffee shop concept only during the equinox, nestled inside Family Tree Nursery greenhouses, said Jonah Nelson. “From September through March when people don’t have that warm outside space, they can come to the greenhouse,” said Nelson, who operates the family-owned garden centers with his brother, Jessie. “It…

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Rose latte by HITIDES Coffee

Hot cocoa, mocha, donuts and aloha: KC’s new tiki hideaway pours the unexpected — 1,600+ miles from the beach

By Tommy Felts / January 21, 2021

Snowy skies and frosted windshields outside, beach vibes within. A new tiki-inspired cafe — tucked away in the East Crossroads — offers a warm, inviting atmosphere and tropical transformations of classic treats and sips. The concept: Blend the flavors of surf and sunsets with perennial staples like coffee, donuts and ice cream. “It’s an all-inclusive…

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Matt Shatto, Shatto Home Delivery

This milkman delivers community impact: Why Shatto added local makers’ products to its trucks

By Tommy Felts / December 19, 2020

Shatto Milk is making good on its promise to connect local people to local products, Matt Shatto said, pouring details that revealed the true meaning behind the dairy startup’s push to expand its delivery service.  “I was very frustrated with how people were bastardizing the use of the word ‘local,’” added Shatto, who co-founded the…

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Christopher Oppenhuis, Marcell Coffee Projects

Barrel-aged blends: One of KC’s hottest new roasts comes steeped in local libations 

By Tommy Felts / September 25, 2020

Something bolder is steeping on the Kansas City coffee scene — pairing one of the metro’s most experienced roasters with a leader in local liquor.  “People have been really interested in [blended beverages] around here,” said Christopher Oppenhuis, founder of Marcell Coffee Projects — the year-old private label roasting operation that helps keep a slew of…

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