Tag: The Blox

How this reality TV show helps competing entrepreneurs find their people — not just adversaries

By Tommy Felts / July 29, 2025

It’s five days, 14-hour workdays, and one intense experience aimed at helping entrepreneurs sharpen their businesses. The setup for The Blox — a startup-focused reality TV competition and bootcamp — is crafted to immerse builders in the rigors of real-world business, said Weston Bergmann. Season 17 of the live-in competition show launched in June, emphasizing…

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‘Those are fighting words’: Why Weston Bergmann won’t stop until ‘The Blox’ changes every challenger’s life

By Tommy Felts / December 5, 2023

With the largest live-in startup competition now available on Amazon Prime Video, the stakes have never been higher and the potential never greater for “The Blox” — a show where the reality TV format is mined to turn entrepreneur education into entertainment. “The demand to be on the show has exponentially grown, and with it…

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Jonaie Johnson, Interplay, competing in the Season 1 of "The Blox"

One of KC’s top emerging founders joins cast of new reality TV show for startups; see who else is competing

By Tommy Felts / February 10, 2022

Twenty startups picked to live in a house — competing in a series of entrepreneurship games for a reality TV show — could’ve been a nightmare, said Jonaie Johnson. But the bootstrapped creator of a KC-built smart dog crate was up for the challenge, she said. “Spending a week in a mansion with a bunch…

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Season 1 cast of "The Blox"; photo courtesy of Weston Bergmann

MTV veteran’s new docu-series crowns ‘greatest startup on The Blox,’ evolving reality TV beyond ‘messy’ sensationalism 

By Tommy Felts / February 10, 2022

The premiere of a 17-episode, gamified entrepreneurship challenge marks a pivot in reality TV — as “Shark Tank meets Top Chef” within a competition show that focuses more on startup development than sensational conflict. “We weren’t prepared to go down a ‘messy’ reality TV path, because we don’t want to exploit or hurt entrepreneurs. But,…

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