Cherry catches history with new Chiefs playoff collection — a first for a female designer

An exclusive apparel collection from the Chiefs and fashion-forward brand Cherry is taking the field ahead of Kansas City’s latest playoff appearance. And the woman wearing the cherry-red captain’s patch: a familiar face within Kansas City sports and entrepreneurship. “This collaboration means the world to me,” said Thalia Cherry, who founded Cherry Co. in 2012.…

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Cherry enters the endorsement game, scoring NIL deals that also boost female college athletes

Partnering with college athletes is a natural elevation of sports apparel company Cherry Co., said Thalia Cherry. The KC-based brand signed agreements with 18 athletes for NIL (name, image, likeness) endorsement deals, shared Cherry, founder and CEO. “It’s a perfect alignment,” she continued. “We were already working with professional athletes in some capacity. So when…

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In the Black: Why Venture Noire is bringing capital resources from Arkansas to KC’s founders of color

It’s time Black-led companies went from over-mentored and under-resourced to well-connected and infused with capital, Keenan Beasley said, announcing plans for establishing more equitable entrepreneurial ecosystems that begin, in part, with a presence in Kansas City.  “Kansas City is a very mature market,” Beasley, founder of Venture Noire, said of what he’s observed among the…

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