Video: ShotTracker fan app courts NAIA tourney crowds with AR experience

By Tommy Felts | March 13, 2018

A new ShotTracker fan app — expected to launch today — will combine real-time analytics with augmented reality for a first-of-its-kind fan engagement opportunity at next week’s Division 1 NAIA basketball tournament, said co-founder Davyeon Ross. “We want to make the experience as great as possible for the end user,” Ross said, noting his company’s…

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ShotTracker scores partnership with sports equipment giant Spalding

By Tommy Felts | January 4, 2016

Overland Park, Kan.-based startup ShotTracker will partner with Spalding, the largest basketball equipment supplier in the world, to debut the first multi-player basketball tracking technology. ShotTracker’s technology tracks real-time basketball performance statistics using data from chips embedded in a basketball, players’ shoes, and portable sensors placed around the court. Davyeon Ross, COO of ShotTracker, commented that their…

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