Tag: Social Couture

How one hard-wearing menswear brand designed a new KC denim story fit for global appeal  

By Tommy Felts / November 30, 2024

Stepping into Guevel is a little like peeking behind the scenes into Cameron Niederhauser’s own wardrobe, the designer said — at least when it comes to the menswear store’s in-house line. “We make a couple of shirts that are inspired by old, vintage pieces in my own closet,” the Guevel owner explained. “Our denim is…

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