Posts Tagged ‘Social Apex’
Start small, build demand, then scale: Founders offer blueprint to creating streetwear brands that outlast today’s trend
With Kansas City’s often-crowded apparel scene mobbed by designers hoping to cash in on the Chiefs’ Super Bowl success, building a lasting brand is about much more than just having a good idea that meets the moment, said Vu Radley. “You have to know your ‘why’, who you are and why you’re doing it,” the…
Read MoreQuincy Lee’s imagination never stops working; thanks to a life-saving camera, neither does he
An introverted “creativepreneur,” Quincy Lee juggles video content creation, co-owning a digital marketing agency, designing his own apparel, and fatherhood — all while bringing bold ideas into focus. “I’ve always been an entrepreneur all my life,” Lee said, reflecting on the early days of his journey. “It started small, but it planted the seed for…
Read MoreMeet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building
Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…
Read MoreNot all entrepreneurs wear capes: Chamber’s ‘Superstars’ campaign unmasks heroes of KC business scene
A critical need is driving changes to one of Kansas City’s longest-running annual business events: support for every small business — no matter their scale or the neighborhoods in which they belong. “This is a time like no other,” explained Vicky Kulikov, small business director for the Greater Kansas City Chamber of Commerce, detailing changes to…
Read MoreTRNDSTTRS reboots to link companies to new wave of Gen Z consumers
After a period of significant traction that included a merger, TRNDSTTRS Media has returned to Kansas City with a redefined vision and laser focus to better elevate Gen Z in the entrepreneurial and advertising landscape, explained Jake Bjorseth. “We really wanted to take that next step in growth and rather than compete at these lower…
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