Protein-packed pallets: Sam’s Club deal pushes SimplyFUEL balls to record production (and Mitzi Dulan is rolling with it)

By Tommy Felts | February 21, 2025

Juggling more than 50 million protein balls in 2024 is paying off for SimplyFUEL, Mitzi Dulan said, noting production quadrupled during the past year after adding retail giant Sam’s Club to its wholesale lineup. The founder and CEO is already riding that momentum in 2025, she said, teasing another big retailer launch in April. It’s…

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Baller move: With hometown Costco deal taking shape, Mitzi Dulan is getting her own protein-fueled boost — a first paycheck 

By Tommy Felts | December 5, 2023

Mitzi Dulan’s dream of shopping for her SimplyFUEL protein balls at her local Costco has finally come true, she shared: a goal seven years in the rolling. As of Dec. 1, the Midwest region of the wholesale giant — which includes 114 locations in Kansas, Missouri, Ohio, Michigan, Illinois, Wisconsin, Minnesota, Nebraska, Indiana, Iowa, Kentucky,…

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Play ball! Dietician brings protein-packed treats from her kitchen to the big leagues (and she has the World Series ring to prove it)

By Tommy Felts | March 5, 2021

As simplyFUEL launches on the shelves of local Costco stores this week, the Kansas City-rolled brand of energy balls is offering customers more than a healthy option for snacking.  The woman-led company instead symbolizes a commitment to nutrition that helped fuel the Kansas City Royals through a historic World Series run and scored a health…

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