Cherry enters the endorsement game, scoring NIL deals that also boost female college athletes

By Tommy Felts | January 3, 2023

Partnering with college athletes is a natural elevation of sports apparel company Cherry Co., said Thalia Cherry. The KC-based brand signed agreements with 18 athletes for NIL (name, image, likeness) endorsement deals, shared Cherry, founder and CEO. “It’s a perfect alignment,” she continued. “We were already working with professional athletes in some capacity. So when…

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