Tag: Outdoor Custom Sportswear

New owner: Charlie Hustle’s iconic heart will remain as brand exports KC vibe to new cities

By Tommy Felts / February 13, 2026

As Charlie Hustle’s new owners work to scale the Kansas City-built apparel company, the brand won’t lose its heart, they said, pledging instead to pattern expansion efforts after the vintage-feel and hometown-first ethos that made Charlie Hustle a go-to source for KC pride. A critical piece of the plan: Hit new markets, city by city…

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