Tag: opinion
Editor’s note: Beth Ellyn McClendon is a seed-stage investor with board and advisory board experience. She previously worked in design and product management for Google Mapping, Android, YouTube, Cisco and Netscape. The opinions expressed in this commentary are the author’s alone. So, you’re planning a startup, you’ve got a good lawyer and now you’re thinking…
Read More >Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…
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