Posts Tagged ‘Mikita Burton’
Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building
Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…
Read MoreBlack, curvy and a certified yogi: How Mikita Burton is breaking down barriers with Yoga on the Vine
Yoga is meant to be inclusive, said Mikita Burton, even if that sentiment stretches the modern American picture of who practices yoga. “I’m a curvier girl. I’m African American — that’s just not the typical demographic for yoga,” explained Burton, who has been a certified yoga instructor for the past five years. “My hope is…
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