Tag: Mikita Burton

Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building

By Tommy Felts / January 24, 2024

Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…

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Mikita Burton, Yoga on the Vine

Black, curvy and a certified yogi: How Mikita Burton is breaking down barriers with Yoga on the Vine

By Tommy Felts / April 23, 2021

Yoga is meant to be inclusive, said Mikita Burton, even if that sentiment stretches the modern American picture of who practices yoga. “I’m a curvier girl. I’m African American — that’s just not the typical demographic for yoga,” explained Burton, who has been a certified yoga instructor for the past five years. “My hope is…

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