Startup’s tech hits Hallmark shelves with video greeting cards; partnership ‘worth the wait’

Kansas City creative giant Hallmark’s newly announced line of video greeting cards is more than a one-of-a-kind product innovation — it’s the outcome of an extended startup partnership that was years in the making, Laura Steward said. “In 2015, we won a Launch KC grant,” recalled Steward, founder and CEO of Kearney, Missouri-based VideoFizz, describing the…

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With fund now slashed, LaunchKC alumni say MTC vital to early success

PopBookings probably wouldn’t be in business today without the early support — and more critically the investment dollars — of the Missouri Technology Corporation, Erika Klotz said. “It really allowed us to do more quicker,” the PopBookings co-founder and CEO said. “For any startup, speed is everything. It allowed us to get credibility right out…

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The impact and challenges of cultivating champions of your startup

I recently wrote about the importance of building a close relationship with a champion of your company. Sylvia Ann Hewlett, author of Forget a Mentor, Find a Sponsor, notes that “women have twice as many mentors as men, but half as many sponsors.” A mentor can provide advice and perspective, but a sponsor or champion…

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