Pipeline adds top founders to its network: Meet 14 fellows tasked with building the Midwest together 

The newest class of Pipeline fellows embodies the elite Midwest network’s founder-first focus on industry-agnostic collaboration and support, said Melissa Vincent, noting the power of tapping barrier-breaking perspectives to solve problems and build world-class companies side by side. “We have an incredible depth of entrepreneurs who are all focused on building high-growth, scalable businesses, but…

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KC Pioneers scored Kansas City a spot on the ‘gaming wave’; why this pro esports teams views its hometown as a championship asset

In the globe-spanning esports market, most of the top competitive gaming teams keep their hometown — if they have one — ambiguous to the public. With the industry expected to touch 1 billion people worldwide by 2029 and players untethered to physical locations, it’s simply an unimportant biographical detail to many. And potentially limiting for others.…

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Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building

Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…

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