Tag: Josh Schukman
Entrepreneurship is all the rage these days. You’ve probably noticed the rising trend of people throwing off the shackles of corporate America to launch their own ventures. Millennials especially are known to be a very entrepreneurial generation who weathered the Great Recession to start their own businesses in greater numbers than ever before seen. While…
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One year ago, I started building my company by telling the story of social entrepreneurship to the world. Via a podcast, blog and other content, I launched Social Change Nation as the online hub for anyone who aspires to launch a company that makes a dollar AND a difference. At first, I imagined I would…
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Social entrepreneurs are excellent at rallying people around a mission. For example, Life Equals is a Kansas City-based company that energizes its employees around the idea of bringing nutrition to malnourished children all over the world. It does something powerful to people when they know they are working for a cause greater than themselves, and…
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The facts are in. Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. On the surface, these stats should be enough for any company to dive head first into branding themselves as social entrepreneurs. But, cause-based marketing is…
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I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…
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