Posts Tagged ‘JD Insights’
The problem with asking customers what they want? They lie (but not to this KC data duo)
For years, Diana Kander has researched how to interview customers — specifically how to get the truth from them, she said. It’s been key to helping her work with companies to innovate and grow. But in early 2021 the consultant and author of “All In Startup” and “The Curiosity Muscle” was perplexed by a problem…
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