Posts Tagged ‘Homebase Technologies’
Is your logo too safe? KU researcher explores the psychology behind your branding
Your logo may not be communicating what you want, which could hurt your business, according to new research. In her recent research on logo design, University of Kansas marketing scholar Noelle Nelson found that the disconnection between what founders hope to convey with a logo and how a person perceives it may discourage a…
Read MoreSwanky downtown apartments to feature KC-made smart home tech
A $69 million office-to-apartment conversion project in Kansas City will soon feature new Internet-of-Things technology that its creators hope will become a model for the world of real estate. Amid a flood of development projects in downtown Kansas City, Sunflower Development Group and Block Real Estate Services are converting Traders on Grand — a 20-story…
Read More