Six takeaways from the digital transformation at Hallmark

By Tommy Felts | July 28, 2017

It’s not just tech startups that innovate and disrupt. One of the Kansas City area’s largest firms, Hallmark Cards, recently launched a digital transformation. In 2015, the greeting card giant funneled thousands of products that were popular on the shelves to online sales. The firm also updated its social media practices to attract younger customers.…

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