Blooom announces layoffs, new strategic focus on consumers

By Tommy Felts | May 11, 2017

Refocusing its outbound efforts to solely target consumers, financial tech startup Blooom has laid off nearly a third of its staff and a top executive has resigned. The Leawood-based company recently announced that it has let go of 10 employees as it moves resources away from marketing to enterprises and will refocus on direct-to-consumer marketing.…

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With $300M under management, Blooom is the fastest-growing robo advisor

By Tommy Felts | June 2, 2016

Area financial tech startup Blooom has another trophy for its chest of commendations. The Leawood-based firm says its online tool to grow users’ 401(k)s has reached $300 million in assets under management in only 20 months. That swelling growth makes it the fastest-growing robo advisor ever — years faster than competitors in New York City…

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Blooom to expand with $4M Series A

By Tommy Felts | October 15, 2015

Financial tech firm Blooom is blossoming into a local startup success story. The Leawood-based company announced Thursday that it raised $4 million in a Series A round to expand its operations. QED Investors from Alexandria, Va., led the round, which also included DST Systems Inc., Commerce Ventures, Hyde Park Venture Partners and UMB. Blooom created an online…

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