Tag: Grant Gooding
Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote about how you can use your elevator pitch — or 20-second summary of your business — as a litmus test to determine if you are creating your own market or if you…
Read More >“It’s a $100 million dollar industry, all I have to do is capture 1 percent of that market and I’ll make a million dollars.” After working with hundreds of startups, I have heard this statement countless times. This way of thinking is held by many business owners regardless of their industry, background or target market.…
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