Tag: Floraloom

Floraloom founder delivers creative passion that lasts beyond its entrepreneurial bloom

By Tommy Felts / May 18, 2024

Returning to the studio after having a baby girl in January, Colleen Robertson discovered a bucket of bird of paradise leaves that had lost their color but taken on a new, curvy shape.  Initially considering throwing them away, the Floraloom owner later found inspiration in their resemblance to currents — painting them blue to resemble…

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Colleen Monroe, Floraloom

Floraloom’s Colleen Monroe put her green thumb on the steering wheel, leaving LA for KC sunshine

By Tommy Felts / February 12, 2021

Quarantine changed people — including Colleen Monroe, the serial entrepreneur said, looking back on the early months of the COVID-19 pandemic in Los Angeles and the day she loaded her car with a few personal belongings and as many vases as it could hold. Uprooting her once-busy life, she hoped growth opportunities might bloom in…

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