Tag: Erika Reza
A physical storefront wasn’t originally part of the plan for paraMi, co-founder Veronica Alvidrez shared, until the women behind the brand listened to the needs of their community. “We knew we wanted to offer our customers a shopping experience,” Alvidrez explained. “When we did pop-up events, we realized our shoppers are tactile shoppers and they…
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Editor’s note: Veronica Alvidrez is a member of the education team at Startland, the parent organization of Startland News. This story, detailing Alvidrez’s business, paraMi, was produced independently by Startland News’ independent nonprofit newsroom. One year ago in the thick of the pandemic, Veronica Alvidrez felt like she was losing her voice. Not the literal one —…
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