Kin crafts flavor into hard seltzer market, targeting overlooked Black consumers looking for authentic social experiences

The founding trio of a new hard seltzer crafted in Kansas City hopes the drink will add much-needed inclusivity to the craft seltzer space. Kin Seltzer is a collaboration between Joshua Lewis and Kearra Johnson of UpDown Nightlife, and Eric Martens of Border Brewing Company. Currently, leading seltzer brands target their marketing predominantly to white…

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