Animal tech startup FitBark fetches huge Australian pet insurer

Animal tech firm FitBark is headed Down Under thanks to its landing of a big Australian partner. The Kansas City-based company announced that it’s partnered with PetSure, Australia’s largest pet insurance underwriter to help launch its wearable dog activity tracker to the Aussie market. PetSure opens FitBark up to 360,000 policyholders, a network of 22…

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Mayo Clinic taps FitBark and finds dogs aren’t terribly disruptive bedmates

File this one under the “aww-some” news category. Those with four-legged bedroom guests can rest assured that quality slumber usually remains a loyal companion, two studies found after analyzing data captured from Kansas City-based FitBark devices. The Mayo Clinic Center for Sleep Medicine conducted the first of two studies to explore the impact of pets…

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Startland’s way-too-late Kansas City startup gift guide

Journalist and author Don Marquis once said that “procrastination is the art of keeping up with yesterday.” So in the spirit of completing what we should have done before the final weekend for holiday shopping, here’s a gift guide to 10 gadgets made by Kansas City startups. Special thanks to KCUR for hosting a discussion…

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FitBark: Missouri pooches are the most active dogs

Kansas City-based tech firm FitBark recently released an in-depth, interactive map plotting the vast array of data it collects on dogs around the world. The company, which relocated to Kansas City after completing the Sprint Mobile Health Accelerator program in 2014, opened its database to the public, sharing a trove of insights into canine health…

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FitBark wags its way into nationwide retailer

  Animal tech company FitBark is now selling its dog activity-tracking device in Target stores nationwide. The deal will place its product in front of millions of consumers each year at Target’s nearly 1,800 U.S. locations. FitBark’s animal tracking device will be featured among Target’s new “Connected-Life” section, which features other Internet-enabled products such as wireless…

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