Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit

By Tommy Felts | December 17, 2018

Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday. “For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day,…

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Pet innovators unleash market built on experiences, evolving relationships with dogs (Photos)

By Tommy Felts | October 18, 2018

Meaningful relationships are no longer only between people, said Davide Rossi, discussing the rise of pet innovators and an emerging market built on experiences with four-legged family members. “They key thing is to recognize that the relationship between us and our pets has been changing,” said Rossi, co-founder of FitBark, a Kansas City-based pet tech…

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FitBark keeps pups slim on ‘My Big Fat Pet Makeover’

By Tommy Felts | October 20, 2017

While the staggering rate of obesity for adult humans in the U.S. isn’t new, a startling pet trend has emerged: More than half of dogs and cats in the U.S. are obese. A new Animal Planet show, “My Big Fat Pet Makeover,” seeks to highlight the problem and help set furry friends on the right…

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4 Techweek takeaways: KC can’t escape ‘cowtown’ (and shouldn’t try)

By Tommy Felts | September 14, 2017

Kansas City shouldn’t run from its “cowtown” label, Techweek KC presenters said Wednesday. “We can celebrate agriculture, and we can also be hip and metropolitan,” said Kimberly Young, president of the KC Animal Health Corridor. Sitting aloft the rooftop deck at Travois in the Crossroads, a panel of experts gathered an audience interested in learning…

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