Tag: Dan Carroll

&tag you’re it: Digital ID aims to give back people’s control over their data, attention

By Tommy Felts / February 28, 2026

A Kansas City-built digital identity platform is launching streamlining technology to tackle what its founders see as a fundamental flaw of the world wide web: it was optimized for clicks, but never designed for the humans who use it. “Identity was left out of the Internet,” said Aaron Sloup, co-founder of The & Company, alongside…

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