Tag: cutting edge

competitive advantage kool-aid

Gooding: Stop drinking the ‘competitive advantage’ kool-aid

By Tommy Felts / May 23, 2016

Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here. Your competitive advantage doesn’t exist anymore. Not only is this true but the whole concept of “competitive advantage” as you understand it likely doesn’t exist either. What’s taken its place is a cool new thing called…

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