Tag: Crux-Xcelerate

How a pivotal hire from the world of sports and entertainment helped Crux-X shift sales strategy

By Tommy Felts / January 25, 2024

Investing in a sales team is frequently overlooked by companies as they develop their priorities for growth, said Melea McRae, noting just 97 percent of these ventures are leaving innovation on the table by ignoring this clear strategy to scale. Crux-Xcelerate (Crux-X), the sister company of Kansas City “un-agency” Crux KC, is tackling this challenge…

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