Tag: Chris Thowe

Balance The Superfood Shot Energy Blend

Putting rival energy drinks to bed: Superfood Shot launches three new flavors after doubling Amazon sales

By Tommy Felts / March 2, 2021

With sales at an all-time high for Life Equals — the maker of Balance The Superfood Shot — expanding into other areas of wellness was a natural next step, Kyle FitzGerald said, emphasizing a new blend that rivals less healthy energy drinks. “We knew we were ready for product innovation,” said FitzGerald, who co-founded the…

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Life Equals more than Zoom calls: How Balance builds trust, scaling health for leading KC startup

By Tommy Felts / April 30, 2020

Editor’s note: The following is part of Startland News’ ongoing coverage of the impact of Coronavirus (COVID-19) on Kansas City’s entrepreneur community, as well as how innovation is helping to drive a new normal in the ecosystem. Click here to follow related stories as they develop. Startups might be innovative, but they aren’t immune to the challenges of…

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We Create KC report: Half of top VC-backed companies tapped early-stage support

By Tommy Felts / April 5, 2019

In 2018, 50 percent of the top venture capital-funded companies in Kansas City got their start with early-stage investment programs that emerged after 2012, according to We Create KC 2019, KCSourceLink’s sixth annual state of entrepreneurship report. “That high percentage shows us how important these early-stage investment programs are to our entrepreneurs and our ecosystem,”…

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PHOTOS: Startland’s biggest event yet celebrates 2019 future newsmakers

By Tommy Felts / February 2, 2019

Founders, investors and audience members were treated to a glimpse of their potential futures Thursday night during Startland’s Startups to Watch in 2019 celebration. The premier event — presented at the Copaken Stage by Kansas City-grown and headquartered H&R Block — showcased 12 companies featured on Startland’s recent list of the most anticipated newsmakers for…

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Chris Thowe and Kyle FitzGerald, Life Equals

2019 Startups to Watch: Life Equals shakes up wellness space with the Superfood Shot

By Tommy Felts / January 14, 2019

Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch. Life Equals’ elevator pitch: Balance the Superfood Shot provides half your daily fruits and vegetables in a convenient two-ounce…

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