Behind the blooom deal: How Morgan Stanley at Work boosted its robo-advising tech with startup buy, but kept a human touch

By Tommy Felts | February 2, 2023

Editor’s note: Morgan Stanley is a financial supporter of Startland News. The investment management and financial services company has branches in Leawood and on the Country Club Plaza. [divide] Acquisition is scaling blooom’s tech ‘beyond our wildest dreams’ Integrating a Kansas City startup’s tech into its globe-spanning robo-advising portfolio — along with securing a soft…

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