Posts Tagged ‘Breakout KC’
New Lawrence Blade & Timber just the edge of Swell Spark’s ongoing brand evolution
A newly opened Lawrence Blade & Timber — well-positioned on the college town’s popular Massachusetts Street — features the axe-throwing brand’s first “retailtainment” concept. It’s a reflection of parent company Swell Spark’s ongoing push to keep Blade & Timber (as well as the Choir Bar and Breakout businesses) fresh amid an increasingly crowded experience-based entertainment…
Read MoreWatch: Choir Bar debuts ‘One Day’ video from its first reverse karaoke singalong event
The excitement was palpable Saturday as Choir Bar launched into song for the first time in River Market, said Matt Baysinger. Now organizers are ready to share the singalong experience with the world. “People are so dang impressive,” said Baysinger, co-founder of Swell Spark, which debuted the Choir Bar concept in hopes of it becoming…
Read MoreCalling songbirds, good and bad: Choir Bar harmonizes with group singalongs
Kansas City’s new “Choir Bar” only works with a packed crowd, admits Matt Baysinger, but professional vocal talent isn’t required. “There’s no sheet music, no judgement, no solos, and no pressure,” he said of the “reverse karaoke”-style event wherein the masses — not an individual — belt out a popular tune. “We’re here to sing…
Read MoreComing to Leawood: Blade & Timber hopes to stick another win with second axe throwing space
Kansas City comes first, said Matt Baysinger. And that means providing cutting-edge experiences like Blade & Timber to folks across the metro. “As we were looking at expansion — and obviously we’re looking at cities outside of the metro and outside of Kansas — it made so much sense for us to say, ‘This is…
Read MoreAxing the status quo: Swell Spark builds experiences from West Bottoms HQ
Human interaction is about more than texting and social media posts, said Matt Baysinger, co-founder and CEO of Swell Spark. “One of the best things in life is sharing a meal together, but sharing a meal together is only as good as the conversation you get to have over that meal,” Baysinger said. “If you…
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