New Lawrence Blade & Timber just the edge of Swell Spark’s ongoing brand evolution

A newly opened Lawrence Blade & Timber — well-positioned on the college town’s popular Massachusetts Street — features the axe-throwing brand’s first “retailtainment” concept. It’s a reflection of parent company Swell Spark’s ongoing push to keep Blade & Timber (as well as the Choir Bar and Breakout businesses) fresh amid an increasingly crowded experience-based entertainment…

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Calling songbirds, good and bad: Choir Bar harmonizes with group singalongs

Kansas City’s new “Choir Bar” only works with a packed crowd, admits Matt Baysinger, but professional vocal talent isn’t required. “There’s no sheet music, no judgement, no solos, and no pressure,” he said of the “reverse karaoke”-style event wherein the masses — not an individual — belt out a popular tune. “We’re here to sing…

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