Posts Tagged ‘Betty Rae’s Ice Cream’
Health scare forced KC’s colorful wax guru to get serious: ‘This is Crumble growing up with me’
Brandon Love is keeping his iconic, brightly-colored hair, but melting away distractions that could be holding back his already wildly successful, but evolving lifestyle brand, Crumble Co., he said. The first to go: Some of the eye-catching candle and wax product names that first caught customers’ attention because of their tongue-in-cheek innuendos and four-letter words,…
Read MoreScoops and fruit loops: Quirky collaboration melds Crumble candles, Betty Rae’s Ice Cream
Brandon Love hungered for a Kansas City brand as unconventional as his own high-growth aroma confectionery, Crumble Co. He found his match at Betty Rae’s. “I started trying to pick apart [potential partners] to see who would be the best fit,” said Love, Crumble Co.’s founder and “head fruit loop in charge.” “Our way’s really…
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