Tag: BetaBlox

How this reality TV show helps competing entrepreneurs find their people — not just adversaries

By Tommy Felts / July 29, 2025

It’s five days, 14-hour workdays, and one intense experience aimed at helping entrepreneurs sharpen their businesses. The setup for The Blox — a startup-focused reality TV competition and bootcamp — is crafted to immerse builders in the rigors of real-world business, said Weston Bergmann. Season 17 of the live-in competition show launched in June, emphasizing…

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Crossroads boutique styles Y2K nostalgia with 2024 representation: ‘It heals my inner child’

By Tommy Felts / April 16, 2024

Courtnie Ross wants to help customers of all kinds embrace their own personal style in her store — and be comfortable in the fit, the LoveStoned boutique owner said. “The core of what I feel like I’m meant to do in life is to help people feel good about themselves,” she said. With glittery sets,…

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‘Those are fighting words’: Why Weston Bergmann won’t stop until ‘The Blox’ changes every challenger’s life

By Tommy Felts / December 5, 2023

With the largest live-in startup competition now available on Amazon Prime Video, the stakes have never been higher and the potential never greater for “The Blox” — a show where the reality TV format is mined to turn entrepreneur education into entertainment. “The demand to be on the show has exponentially grown, and with it…

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Season 1 cast of "The Blox"; photo courtesy of Weston Bergmann

MTV veteran’s new docu-series crowns ‘greatest startup on The Blox,’ evolving reality TV beyond ‘messy’ sensationalism 

By Tommy Felts / February 10, 2022

The premiere of a 17-episode, gamified entrepreneurship challenge marks a pivot in reality TV — as “Shark Tank meets Top Chef” within a competition show that focuses more on startup development than sensational conflict. “We weren’t prepared to go down a ‘messy’ reality TV path, because we don’t want to exploit or hurt entrepreneurs. But,…

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BetaBlox relaunching its popular demo day as part of documentary-style reality TV show

By Tommy Felts / January 29, 2021

BetaBlox is adding more reality to its demo day — pushing the entrepreneur incubator’s hotly anticipated event to the summer and retooling the format as documentary-style vignettes that feed into casting for a full-season reality TV show. “This opportunity is a win-win-win,” said Weston Bergmann, founder and lead investor at BetaBlox, in a message to entrepreneurs…

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