Tag: Advice
You’ve got a great idea for an app — the kind that keeps you up at night. But you’ve never worked on a software project before and have no idea what you’re in for. Sound familiar? Here’s a list of common frustrations I see from my non-technical clients. 1. Scope creep No, it’s not a…
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The facts are in. Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. On the surface, these stats should be enough for any company to dive head first into branding themselves as social entrepreneurs. But, cause-based marketing is…
Read More >It can be tough for young, growing companies to find funding in Kansas City, but it’s not impossible. That was one of the takeaways from Thinking Bigger Business’ BIG Breakfast on June 11 at the Kauffman Foundation. The quarterly breakfast features stories and insights from four local entrepreneurs, many of whom have appeared in recent…
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I’ve recently been exploring ways in which traditional companies have been retroactively becoming social entrepreneurs. Recall from my last piece that social entrepreneurship is a businessperson that creates a profit and purpose-driven organization in which the business and social missions run in tandem. Our social mission, therefore, becomes a key component of our marketing, branding,…
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In this Think column, Venture Legal attorney Andrew McGhie explores the complex world of intellectual property and how to protect your company. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. The most valuable assets for startups often include some type of intellectual property. What protection is…
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